Science Blue

Q: How do I use #1C69D4 in CSS?

You can use #1C69D4 in CSS with: background-color: #1C69D4; or color: #1C69D4; or as an RGB value: rgb(28, 105, 212). For print design, use CMYK: 87%, 50%, 0%, 17%.

#1C69D4 aka “BMW Blue” by BMW

Science Blue is a cool medium color with the hex code #1C69D4. Also known as "BMW Blue" by BMW . This vibrant hue can be represented as RGB 28, 105, 212 in digital design or CMYK 87%, 50%, 0%, 17% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Science Blue color values

HEX: #1C69D4
RGB: 28, 105, 212
HSL: 215°, 77%, 47%
CMYK: 87, 50, 0, 17

Shades & tints

Darker Lighter

About this color

Science Blue sits at 215° on the color wheel with 77% saturation and 47% lightness, placing it in the blue segment of the spectrum. At 77% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Science Blue is rendered as rgb(28, 105, 212), where the blue channel is highest at 212, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Science Blue translates to a CMYK breakdown of 87C 50M 0Y 17K. The low-to-moderate black value (17%) means the color's character in print comes primarily from its cyan ink content (87%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as BMW Blue.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Science Blue

CSS Variable

:root {
  --brand-primary: #1C69D4;
  --brand-primary-rgb: 28, 105, 212;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#1C69D4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 87%
M: 50%
Y: 0%
K: 17%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(28, 105, 212)
rgba(28, 105, 212, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Science Blue

1 brand uses this color in their identity

BMW

Automotive • In-house BMW

Brands using similar hue

24 brand s with colors near 215° on the color wheel

Frequently asked questions

What color is #1C69D4?

#1C69D4 is Science Blue, a cool medium color with RGB values of 28, 105, 212. It has a hue of 215°, 77% saturation, and 47% lightness in the HSL color space.

What is the RGB value of #1C69D4?

The RGB color code for #1C69D4 is rgb(28, 105, 212). This means it contains 28 red, 105 green, and 212 blue in the RGB color model.

Is Science Blue a warm or cool color?

Science Blue (#1C69D4) is a cool color with a hue between 120-300° on the color wheel.

How do I use #1C69D4 in CSS?

You can use #1C69D4 in CSS with: background-color: #1C69D4; or color: #1C69D4; or as an RGB value: rgb(28, 105, 212). For print design, use CMYK: 87%, 50%, 0%, 17%.