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Paua

#1B0660

Paua is a cool dark color with the hex code #1B0660. This vibrant hue can be represented as RGB 27, 6, 96 in digital design or CMYK 72%, 94%, 0%, 62% for print applications. Find matching Pantone color.

Paua color values

HEX
#1B0660
RGB
27, 6, 96
HSL
254°, 88%, 20%
CMYK
72, 94, 0, 62

About this color

Paua sits at 254° on the color wheel with 88% saturation and 20% lightness, placing it in the blue segment of the spectrum. With saturation at 88%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Paua is rendered as rgb(27, 6, 96), where the blue channel is highest at 96, producing a strongly blue character. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Paua translates to a CMYK breakdown of 72C 94M 0Y 62K. A substantial black component (62%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Paua

CSS Variable

:root {
  --brand-primary: #1B0660;
  --brand-primary-rgb: 27, 6, 96;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#1B0660',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 72%
M: 94%
Y: 0%
K: 62%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(27, 6, 96)
rgba(27, 6, 96, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #1B0660?
#1B0660 is Paua, a cool dark color with RGB values of 27, 6, 96. It has a hue of 254°, 88% saturation, and 20% lightness in the HSL color space.
What is the RGB value of #1B0660?
The RGB color code for #1B0660 is rgb(27, 6, 96). This means it contains 27 red, 6 green, and 96 blue in the RGB color model.
Is Paua a warm or cool color?
Paua (#1B0660) is a cool color with a hue between 120-300° on the color wheel.
How do I use #1B0660 in CSS?
You can use #1B0660 in CSS with: background-color: #1B0660; or color: #1B0660; or as an RGB value: rgb(27, 6, 96). For print design, use CMYK: 72%, 94%, 0%, 62%.