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Cobalt

#1851B4

Cobalt is a cool medium color with the hex code #1851B4. This vibrant hue can be represented as RGB 24, 81, 180 in digital design or CMYK 87%, 55%, 0%, 29% for print applications. Find matching Pantone color.

Cobalt color values

HEX
#1851B4
RGB
24, 81, 180
HSL
218°, 76%, 40%
CMYK
87, 55, 0, 29

About this color

Cobalt sits at 218° on the color wheel with 76% saturation and 40% lightness, placing it in the blue segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Cobalt is rendered as rgb(24, 81, 180), where the blue channel is highest at 180, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Cobalt translates to a CMYK breakdown of 87C 55M 0Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Cobalt

CSS Variable

:root {
  --brand-primary: #1851B4;
  --brand-primary-rgb: 24, 81, 180;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#1851B4',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 87%
M: 55%
Y: 0%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(24, 81, 180)
rgba(24, 81, 180, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.