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Rich Black

#171221

Rich Black is a cool dark color with the hex code #171221. This muted hue can be represented as RGB 23, 18, 33 in digital design or CMYK 30%, 45%, 0%, 87% for print applications. Find matching Pantone color.

Rich Black Color Values

HEX
#171221
RGB
23, 18, 33
HSL
260°, 29%, 10%
CMYK
30, 45, 0, 87

Shades & Tints

Darker Lighter

About this color

Rich Black sits at 260° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 29% saturation and 10% lightness, this muted dark hue offers sophisticated, understated presence.

In digital design, cool colors like Rich Black work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Rich Black in print, the CMYK breakdown of 30%, 45%, 0%, 87% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Rich Black

CSS Variable 

:root {
  --brand-primary: #171221;
  --brand-primary-rgb: 23, 18, 33;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#171221',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 30%
M: 45%
Y: 0%
K: 87%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(23, 18, 33)
rgba(23, 18, 33, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

9 brand s with colors near 260° on the color wheel

Twitch logo
Twitch
Figma logo
Figma
Deezer logo
Deezer
Stripe logo
Stripe

Frequently Asked Questions

What color is #171221?
#171221 is Rich Black, a cool dark color with RGB values of 23, 18, 33. It has a hue of 260°, 29% saturation, and 10% lightness in the HSL color space.
What is the RGB value of #171221?
The RGB color code for #171221 is rgb(23, 18, 33). This means it contains 23 red, 18 green, and 33 blue in the RGB color model.
Is Rich Black a warm or cool color?
Rich Black (#171221) is a cool color with a hue between 120-300° on the color wheel.
How do I use #171221 in CSS?
You can use #171221 in CSS with: background-color: #171221; or color: #171221; or as an RGB value: rgb(23, 18, 33). For print design, use CMYK: 30%, 45%, 0%, 87%.

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