Rich Black

Q: How do I use #0F171E in CSS?

You can use #0F171E in CSS with: background-color: #0F171E; or color: #0F171E; or as an RGB value: rgb(15, 23, 30). For print design, use CMYK: 50%, 23%, 0%, 88%.

#0F171E aka “Prime Dark” by Prime Video

Rich Black is a cool dark color with the hex code #0F171E. Also known as "Prime Dark" by Prime Video . This moderately saturated hue can be represented as RGB 15, 23, 30 in digital design or CMYK 50%, 23%, 0%, 88% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Rich Black Color Values

HEX: #0F171E
RGB: 15, 23, 30
HSL: 208°, 33%, 9%
CMYK: 50, 23, 0, 88

Shades & Tints

Darker Lighter

About this color

Rich Black sits at 208° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 33% saturation and 9% lightness, this moderately saturated dark hue balances visibility with restraint.

In digital design, cool colors like Rich Black work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Rich Black in print, the CMYK breakdown of 50%, 23%, 0%, 88% ensures accurate color reproduction. The high black component suggests this color will print deep and rich, though screen appearance may vary from print output.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Rich Black

CSS Variable

:root {
  --brand-primary: #0F171E;
  --brand-primary-rgb: 15, 23, 30;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#0F171E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 50%
M: 23%
Y: 0%
K: 88%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(15, 23, 30)
rgba(15, 23, 30, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Rich Black

1 brand uses this color in their identity

Prime Video

Entertainment • In-house (Amazon)

Brands Using the Same Hue

15 brand s with colors near 208° on the color wheel

Intel

Goldman Sachs

Frequently Asked Questions

What color is #0F171E?

#0F171E is Rich Black, a cool dark color with RGB values of 15, 23, 30. It has a hue of 208°, 33% saturation, and 9% lightness in the HSL color space.

What is the RGB value of #0F171E?

The RGB color code for #0F171E is rgb(15, 23, 30). This means it contains 15 red, 23 green, and 30 blue in the RGB color model.

Is Rich Black a warm or cool color?

Rich Black (#0F171E) is a cool color with a hue between 120-300° on the color wheel.

How do I use #0F171E in CSS?

You can use #0F171E in CSS with: background-color: #0F171E; or color: #0F171E; or as an RGB value: rgb(15, 23, 30). For print design, use CMYK: 50%, 23%, 0%, 88%.