Persian Blue is a
cool medium color with the hex code #024AD8.
Also known as
"Electric Blue"
by HP
.
This vibrant hue can be represented as RGB
2, 74, 216 in digital design or CMYK 99%, 66%, 0%, 15% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Persian Blue
#024AD8 aka “Electric Blue” by HP
Persian Blue color values
- HEX
- #024AD8
- RGB
- 2, 74, 216
- HSL
- 220°, 98%, 43%
- CMYK
- 99, 66, 0, 15
Shades & tints
Darker Lighter
About this color
Persian Blue sits at 220° on the color wheel with 98% saturation and 43% lightness, placing it in the blue segment of the spectrum. With saturation at 98%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.
In digital environments, Persian Blue is rendered as rgb(2, 74, 216), where the blue channel is highest at 216, producing a strongly blue character. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Persian Blue translates to a CMYK breakdown of 99C 66M 0Y 15K. The low-to-moderate black value (15%) means the color's character in print comes primarily from its cyan ink content (99%), with black serving as a supporting shadow tone. In brand applications, this exact value is specified as Electric Blue.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Persian Blue
CSS Variable
:root {
--brand-primary: #024AD8;
--brand-primary-rgb: 2, 74, 216;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#024AD8',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 99%
M: 66%
Y: 0%
K: 15%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(2, 74, 216)
rgba(2, 74, 216, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Frequently asked questions
What color is #024AD8?
#024AD8 is Persian Blue, a cool medium color with RGB values of 2, 74, 216. It has a hue of 220°, 98%
saturation, and 43% lightness in the HSL color
space.
What is the RGB value of #024AD8?
The RGB color code for #024AD8 is rgb(2, 74, 216). This means it contains 2 red,
74 green, and 216 blue in the RGB color model.
Is Persian Blue a warm or cool color?
Persian Blue (#024AD8) is a cool color with a hue between 120-300° on the color wheel.
How do I use #024AD8 in CSS?
You can use #024AD8 in CSS with:
background-color: #024AD8; or color: #024AD8; or as an RGB value: rgb(2, 74, 216). For print design, use CMYK: 99%, 66%, 0%, 15%.