Downriver

Q: How do I use #001E50 in CSS?

You can use #001E50 in CSS with: background-color: #001E50; or color: #001E50; or as an RGB value: rgb(0, 30, 80). For print design, use CMYK: 100%, 62%, 0%, 69%.

#001E50 aka “VW Dark Blue” by Volkswagen

Downriver is a cool dark color with the hex code #001E50. Also known as "VW Dark Blue" by Volkswagen . This vibrant hue can be represented as RGB 0, 30, 80 in digital design or CMYK 100%, 62%, 0%, 69% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Downriver color values

HEX: #001E50
RGB: 0, 30, 80
HSL: 218°, 100%, 16%
CMYK: 100, 62, 0, 69

Shades & tints

Darker Lighter

About this color

Downriver sits at 218° on the color wheel with 100% saturation and 16% lightness, placing it in the blue segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Downriver is rendered as rgb(0, 30, 80), where the blue channel is highest at 80, anchoring the color in the cool register. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Downriver translates to a CMYK breakdown of 100C 62M 0Y 69K. A substantial black component (69%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. In brand applications, this exact value is specified as VW Dark Blue.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Downriver

CSS Variable

:root {
  --brand-primary: #001E50;
  --brand-primary-rgb: 0, 30, 80;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#001E50',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 100%
M: 62%
Y: 0%
K: 69%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(0, 30, 80)
rgba(0, 30, 80, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Downriver

1 brand uses this color in their identity

Volkswagen

Automotive • In-house Volkswagen

Brands using similar hue

24 brand s with colors near 218° on the color wheel

Frequently asked questions

What color is #001E50?

#001E50 is Downriver, a cool dark color with RGB values of 0, 30, 80. It has a hue of 218°, 100% saturation, and 16% lightness in the HSL color space.

What is the RGB value of #001E50?

The RGB color code for #001E50 is rgb(0, 30, 80). This means it contains 0 red, 30 green, and 80 blue in the RGB color model.

Is Downriver a warm or cool color?

Downriver (#001E50) is a cool color with a hue between 120-300° on the color wheel.

How do I use #001E50 in CSS?

You can use #001E50 in CSS with: background-color: #001E50; or color: #001E50; or as an RGB value: rgb(0, 30, 80). For print design, use CMYK: 100%, 62%, 0%, 69%.