Selective Yellow is a
warm medium color with the hex code #FDB813.
Also known as
"Guinness Gold"
by Guinness
.
This vibrant hue can be represented as RGB
253, 184, 19 in digital design or CMYK 0%, 27%, 92%, 1% for print applications.
Find matching Pantone color.
Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.
Selective Yellow
#FDB813 aka “Guinness Gold” by Guinness
Selective Yellow color values
- HEX
- #FDB813
- RGB
- 253, 184, 19
- HSL
- 42°, 98%, 53%
- CMYK
- 0, 27, 92, 1
Shades & tints
Darker Lighter
About this color
Selective Yellow sits at 42° on the color wheel with 98% saturation and 53% lightness, placing it in the orange-red segment of the spectrum. With saturation at 98%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.
In digital environments, Selective Yellow is rendered as rgb(253, 184, 19), where the red channel dominates at 253, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.
For print, Selective Yellow translates to a CMYK breakdown of 0C 27M 92Y 1K. With almost no black ink (1%), this color is built almost entirely from process inks: 27% magenta, 92% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Guinness Gold.
Color harmonies
Complementary
Analogous
Triadic
Split-Complementary
How to use Selective Yellow
CSS Variable
:root {
--brand-primary: #FDB813;
--brand-primary-rgb: 253, 184, 19;
}Define as a CSS custom property for consistent theming across your site.
Tailwind Config
colors: {
brand: '#FDB813',
}
Add to your Tailwind config to use classes like bg-brand.
Print Design (CMYK)
C: 0%
M: 27%
Y: 92%
K: 1%Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.
RGB for Screens
rgb(253, 184, 19)
rgba(253, 184, 19, 0.8)Use RGB notation for compatibility or add alpha channel for transparency.
Brands using Selective Yellow
1 brand uses this color in their identity
Brands using similar hue
24 brand s with colors near 42° on the color wheel
Frequently asked questions
What color is #FDB813?
#FDB813 is Selective Yellow, a warm medium color with RGB values of 253, 184, 19. It has a hue of 42°, 98%
saturation, and 53% lightness in the HSL color
space.
What is the RGB value of #FDB813?
The RGB color code for #FDB813 is rgb(253, 184, 19). This means it contains 253 red,
184 green, and 19 blue in the RGB color model.
Is Selective Yellow a warm or cool color?
Selective Yellow (#FDB813) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FDB813 in CSS?
You can use #FDB813 in CSS with:
background-color: #FDB813; or color: #FDB813; or as an RGB value: rgb(253, 184, 19). For print design, use CMYK: 0%, 27%, 92%, 1%.