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Hot Pink

#FD68D0

Hot Pink is a warm light color with the hex code #FD68D0. This vibrant hue can be represented as RGB 253, 104, 208 in digital design or CMYK 0%, 59%, 18%, 1% for print applications. Find matching Pantone color.

Hot Pink color values

HEX
#FD68D0
RGB
253, 104, 208
HSL
318°, 97%, 70%
CMYK
0, 59, 18, 1

About this color

Hot Pink sits at 318° on the color wheel with 97% saturation and 70% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 97%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Hot Pink is rendered as rgb(253, 104, 208), where the red channel dominates at 253, giving the color a clear red cast. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Hot Pink translates to a CMYK breakdown of 0C 59M 18Y 1K. With almost no black ink (1%), this color is built almost entirely from process inks: 59% magenta, 18% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Hot Pink

CSS Variable

:root {
  --brand-primary: #FD68D0;
  --brand-primary-rgb: 253, 104, 208;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#FD68D0',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 59%
Y: 18%
K: 1%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(253, 104, 208)
rgba(253, 104, 208, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

5 brand s with colors near 318° on the color wheel

Frequently asked questions

What color is #FD68D0?
#FD68D0 is Hot Pink, a warm light color with RGB values of 253, 104, 208. It has a hue of 318°, 97% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #FD68D0?
The RGB color code for #FD68D0 is rgb(253, 104, 208). This means it contains 253 red, 104 green, and 208 blue in the RGB color model.
Is Hot Pink a warm or cool color?
Hot Pink (#FD68D0) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FD68D0 in CSS?
You can use #FD68D0 in CSS with: background-color: #FD68D0; or color: #FD68D0; or as an RGB value: rgb(253, 104, 208). For print design, use CMYK: 0%, 59%, 18%, 1%.