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Bianca

#FBF7ED aka “Rum Swizzle” by Shopify

Bianca is a warm light color with the hex code #FBF7ED. Also known as "Rum Swizzle" by Shopify . This vibrant hue can be represented as RGB 251, 247, 237 in digital design or CMYK 0%, 2%, 6%, 2% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Bianca color values

HEX
#FBF7ED
RGB
251, 247, 237
HSL
43°, 64%, 96%
CMYK
0, 2, 6, 2

About this color

Bianca sits at 43° on the color wheel with 64% saturation and 96% lightness, placing it in the orange-red segment of the spectrum. At 64% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its near-white lightness means it reads as a tinted white in most contexts, functioning as a soft background tone.

In digital environments, Bianca is rendered as rgb(251, 247, 237), where the red channel dominates at 251, though the other channels keep the hue balanced. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Bianca translates to a CMYK breakdown of 0C 2M 6Y 2K. With almost no black ink (2%), this color is built almost entirely from process inks: 6% yellow. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. In brand applications, this exact value is specified as Rum Swizzle.

How to use Bianca

CSS Variable

:root {
  --brand-primary: #FBF7ED;
  --brand-primary-rgb: 251, 247, 237;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#FBF7ED',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 2%
Y: 6%
K: 2%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(251, 247, 237)
rgba(251, 247, 237, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Bianca

1 brand uses this color in their identity

Frequently asked questions

What color is #FBF7ED?
#FBF7ED is Bianca, a warm light color with RGB values of 251, 247, 237. It has a hue of 43°, 64% saturation, and 96% lightness in the HSL color space.
What is the RGB value of #FBF7ED?
The RGB color code for #FBF7ED is rgb(251, 247, 237). This means it contains 251 red, 247 green, and 237 blue in the RGB color model.
Is Bianca a warm or cool color?
Bianca (#FBF7ED) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #FBF7ED in CSS?
You can use #FBF7ED in CSS with: background-color: #FBF7ED; or color: #FBF7ED; or as an RGB value: rgb(251, 247, 237). For print design, use CMYK: 0%, 2%, 6%, 2%.