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Prim

#EFDCE8

Prim is a warm light color with the hex code #EFDCE8. This moderately saturated hue can be represented as RGB 239, 220, 232 in digital design or CMYK 0%, 8%, 3%, 6% for print applications. Find matching Pantone color.

Prim color values

HEX
#EFDCE8
RGB
239, 220, 232
HSL
322°, 37%, 90%
CMYK
0, 8, 3, 6

About this color

Prim sits at 322° on the color wheel with 37% saturation and 90% lightness, placing it in the magenta-red segment of the spectrum. The moderate 37% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The elevated lightness keeps it airy and open, well-suited to large surface areas without visual weight.

In digital environments, Prim is rendered as rgb(239, 220, 232), where the red channel dominates at 239, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Prim translates to a CMYK breakdown of 0C 8M 3Y 6K. The low-to-moderate black value (6%) means the color's character in print comes primarily from its magenta ink content (8%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Prim

CSS Variable

:root {
  --brand-primary: #EFDCE8;
  --brand-primary-rgb: 239, 220, 232;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#EFDCE8',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 8%
Y: 3%
K: 6%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(239, 220, 232)
rgba(239, 220, 232, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 322° on the color wheel

Frequently asked questions

What color is #EFDCE8?
#EFDCE8 is Prim, a warm light color with RGB values of 239, 220, 232. It has a hue of 322°, 37% saturation, and 90% lightness in the HSL color space.
What is the RGB value of #EFDCE8?
The RGB color code for #EFDCE8 is rgb(239, 220, 232). This means it contains 239 red, 220 green, and 232 blue in the RGB color model.
Is Prim a warm or cool color?
Prim (#EFDCE8) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #EFDCE8 in CSS?
You can use #EFDCE8 in CSS with: background-color: #EFDCE8; or color: #EFDCE8; or as an RGB value: rgb(239, 220, 232). For print design, use CMYK: 0%, 8%, 3%, 6%.