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Heliotrope

#E76EF7

Heliotrope is a cool light color with the hex code #E76EF7. This vibrant hue can be represented as RGB 231, 110, 247 in digital design or CMYK 6%, 55%, 0%, 3% for print applications. Find matching Pantone color.

Heliotrope color values

HEX
#E76EF7
RGB
231, 110, 247
HSL
293°, 90%, 70%
CMYK
6, 55, 0, 3

About this color

Heliotrope sits at 293° on the color wheel with 90% saturation and 70% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 90%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Heliotrope is rendered as rgb(231, 110, 247), where the blue channel is highest at 247, though it sits close to the other channels. High saturation at this lightness produces strong contrast against white — effective for CTAs, badges, and elements that need to stop the eye.

For print, Heliotrope translates to a CMYK breakdown of 6C 55M 0Y 3K. With almost no black ink (3%), this color is built almost entirely from process inks: 6% cyan, 55% magenta. This profile tends toward vibrancy in print, though ink density limits on press may affect saturation on coated versus uncoated stock. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Heliotrope

CSS Variable

:root {
  --brand-primary: #E76EF7;
  --brand-primary-rgb: 231, 110, 247;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#E76EF7',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 6%
M: 55%
Y: 0%
K: 3%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(231, 110, 247)
rgba(231, 110, 247, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

4 brand s with colors near 293° on the color wheel

Frequently asked questions

What color is #E76EF7?
#E76EF7 is Heliotrope, a cool light color with RGB values of 231, 110, 247. It has a hue of 293°, 90% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #E76EF7?
The RGB color code for #E76EF7 is rgb(231, 110, 247). This means it contains 231 red, 110 green, and 247 blue in the RGB color model.
Is Heliotrope a warm or cool color?
Heliotrope (#E76EF7) is a cool color with a hue between 120-300° on the color wheel.
How do I use #E76EF7 in CSS?
You can use #E76EF7 in CSS with: background-color: #E76EF7; or color: #E76EF7; or as an RGB value: rgb(231, 110, 247). For print design, use CMYK: 6%, 55%, 0%, 3%.