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Red Violet

#D72897

Red Violet is a warm medium color with the hex code #D72897. This vibrant hue can be represented as RGB 215, 40, 151 in digital design or CMYK 0%, 81%, 30%, 16% for print applications. Find matching Pantone color.

Red Violet color values

HEX
#D72897
RGB
215, 40, 151
HSL
322°, 69%, 50%
CMYK
0, 81, 30, 16

Shades & tints

Darker Lighter

About this color

Red Violet sits at 322° on the color wheel with 69% saturation and 50% lightness, placing it in the magenta-red segment of the spectrum. At 69% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Red Violet is rendered as rgb(215, 40, 151), where the red channel dominates at 215, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Red Violet translates to a CMYK breakdown of 0C 81M 30Y 16K. The low-to-moderate black value (16%) means the color's character in print comes primarily from its magenta ink content (81%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Red Violet

CSS Variable 

:root {
  --brand-primary: #D72897;
  --brand-primary-rgb: 215, 40, 151;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#D72897',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 81%
Y: 30%
K: 16%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(215, 40, 151)
rgba(215, 40, 151, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

9 brand s with colors near 322° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Instagram logo
Instagram
LG logo
LG

Frequently asked questions

What color is #D72897?
#D72897 is Red Violet, a warm medium color with RGB values of 215, 40, 151. It has a hue of 322°, 69% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #D72897?
The RGB color code for #D72897 is rgb(215, 40, 151). This means it contains 215 red, 40 green, and 151 blue in the RGB color model.
Is Red Violet a warm or cool color?
Red Violet (#D72897) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #D72897 in CSS?
You can use #D72897 in CSS with: background-color: #D72897; or color: #D72897; or as an RGB value: rgb(215, 40, 151). For print design, use CMYK: 0%, 81%, 30%, 16%.

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