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Lilac

#CC99BF

Lilac is a warm light color with the hex code #CC99BF. This moderately saturated hue can be represented as RGB 204, 153, 191 in digital design or CMYK 0%, 25%, 6%, 20% for print applications. Find matching Pantone color.

Lilac color values

HEX
#CC99BF
RGB
204, 153, 191
HSL
315°, 33%, 70%
CMYK
0, 25, 6, 20

Shades & tints

Darker Lighter

About this color

Lilac sits at 315° on the color wheel with 33% saturation and 70% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 33% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Lilac is rendered as rgb(204, 153, 191), where the red channel dominates at 204, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Lilac translates to a CMYK breakdown of 0C 25M 6Y 20K. The low-to-moderate black value (20%) means the color's character in print comes primarily from its magenta ink content (25%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Lilac

CSS Variable 

:root {
  --brand-primary: #CC99BF;
  --brand-primary-rgb: 204, 153, 191;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#CC99BF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 25%
Y: 6%
K: 20%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(204, 153, 191)
rgba(204, 153, 191, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 315° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Instagram logo
Instagram

Frequently asked questions

What color is #CC99BF?
#CC99BF is Lilac, a warm light color with RGB values of 204, 153, 191. It has a hue of 315°, 33% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #CC99BF?
The RGB color code for #CC99BF is rgb(204, 153, 191). This means it contains 204 red, 153 green, and 191 blue in the RGB color model.
Is Lilac a warm or cool color?
Lilac (#CC99BF) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #CC99BF in CSS?
You can use #CC99BF in CSS with: background-color: #CC99BF; or color: #CC99BF; or as an RGB value: rgb(204, 153, 191). For print design, use CMYK: 0%, 25%, 6%, 20%.

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