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Medium Red Violet

#C23D96

Medium Red Violet is a warm medium color with the hex code #C23D96. This moderately saturated hue can be represented as RGB 194, 61, 150 in digital design or CMYK 0%, 69%, 23%, 24% for print applications. Find matching Pantone color.

Medium Red Violet color values

HEX
#C23D96
RGB
194, 61, 150
HSL
320°, 52%, 50%
CMYK
0, 69, 23, 24

About this color

Medium Red Violet sits at 320° on the color wheel with 52% saturation and 50% lightness, placing it in the magenta-red segment of the spectrum. The moderate 52% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Medium Red Violet is rendered as rgb(194, 61, 150), where the red channel dominates at 194, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Medium Red Violet translates to a CMYK breakdown of 0C 69M 23Y 24K. The low-to-moderate black value (24%) means the color's character in print comes primarily from its magenta ink content (69%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

How to use Medium Red Violet

CSS Variable

:root {
  --brand-primary: #C23D96;
  --brand-primary-rgb: 194, 61, 150;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#C23D96',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 69%
Y: 23%
K: 24%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(194, 61, 150)
rgba(194, 61, 150, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

7 brand s with colors near 320° on the color wheel

Frequently asked questions

What color is #C23D96?
#C23D96 is Medium Red Violet, a warm medium color with RGB values of 194, 61, 150. It has a hue of 320°, 52% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #C23D96?
The RGB color code for #C23D96 is rgb(194, 61, 150). This means it contains 194 red, 61 green, and 150 blue in the RGB color model.
Is Medium Red Violet a warm or cool color?
Medium Red Violet (#C23D96) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #C23D96 in CSS?
You can use #C23D96 in CSS with: background-color: #C23D96; or color: #C23D96; or as an RGB value: rgb(194, 61, 150). For print design, use CMYK: 0%, 69%, 23%, 24%.