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Plum

#BF73AB

Plum is a warm light color with the hex code #BF73AB. This moderately saturated hue can be represented as RGB 191, 115, 171 in digital design or CMYK 0%, 40%, 10%, 25% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#BF73AB
RGB
191, 115, 171
HSL
316°, 37%, 60%
CMYK
0, 40, 10, 25

Shades & Tints

Darker Lighter

About this color

Plum sits at 316° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 37% saturation and 60% lightness, this moderately saturated light hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Light colors are ideal for backgrounds and creating breathing room in layouts.

When using Plum in print, the CMYK breakdown of 0%, 40%, 10%, 25% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #BF73AB;
  --brand-primary-rgb: 191, 115, 171;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BF73AB',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 40%
Y: 10%
K: 25%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(191, 115, 171)
rgba(191, 115, 171, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 316° on the color wheel

Slack logo
Slack

Frequently Asked Questions

What color is #BF73AB?
#BF73AB is Plum, a warm light color with RGB values of 191, 115, 171. It has a hue of 316°, 37% saturation, and 60% lightness in the HSL color space.
What is the RGB value of #BF73AB?
The RGB color code for #BF73AB is rgb(191, 115, 171). This means it contains 191 red, 115 green, and 171 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#BF73AB) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BF73AB in CSS?
You can use #BF73AB in CSS with: background-color: #BF73AB; or color: #BF73AB; or as an RGB value: rgb(191, 115, 171). For print design, use CMYK: 0%, 40%, 10%, 25%.

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