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Medium Red Violet

#BF40A1

Medium Red Violet is a warm medium color with the hex code #BF40A1. This moderately saturated hue can be represented as RGB 191, 64, 161 in digital design or CMYK 0%, 66%, 16%, 25% for print applications. Find matching Pantone color.

Medium Red Violet color values

HEX
#BF40A1
RGB
191, 64, 161
HSL
314°, 50%, 50%
CMYK
0, 66, 16, 25

Shades & tints

Darker Lighter

About this color

Medium Red Violet sits at 314° on the color wheel with 50% saturation and 50% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Medium Red Violet is rendered as rgb(191, 64, 161), where the red channel dominates at 191, giving the color a clear red cast. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Medium Red Violet translates to a CMYK breakdown of 0C 66M 16Y 25K. The low-to-moderate black value (25%) means the color's character in print comes primarily from its magenta ink content (66%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Medium Red Violet

CSS Variable 

:root {
  --brand-primary: #BF40A1;
  --brand-primary-rgb: 191, 64, 161;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BF40A1',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 66%
Y: 16%
K: 25%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(191, 64, 161)
rgba(191, 64, 161, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 314° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #BF40A1?
#BF40A1 is Medium Red Violet, a warm medium color with RGB values of 191, 64, 161. It has a hue of 314°, 50% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #BF40A1?
The RGB color code for #BF40A1 is rgb(191, 64, 161). This means it contains 191 red, 64 green, and 161 blue in the RGB color model.
Is Medium Red Violet a warm or cool color?
Medium Red Violet (#BF40A1) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BF40A1 in CSS?
You can use #BF40A1 in CSS with: background-color: #BF40A1; or color: #BF40A1; or as an RGB value: rgb(191, 64, 161). For print design, use CMYK: 0%, 66%, 16%, 25%.

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