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London Hue

#BEA7BE

London Hue is a warm light color with the hex code #BEA7BE. This muted hue can be represented as RGB 190, 167, 190 in digital design or CMYK 0%, 12%, 0%, 25% for print applications. Find matching Pantone color.

London Hue color values

HEX
#BEA7BE
RGB
190, 167, 190
HSL
300°, 15%, 70%
CMYK
0, 12, 0, 25

Shades & tints

Darker Lighter

About this color

London Hue sits at 300° on the color wheel with 15% saturation and 70% lightness, placing it in the violet-magenta segment of the spectrum. Its restrained 15% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, London Hue is rendered as rgb(190, 167, 190), where the red channel dominates at 190, though the other channels keep the hue balanced. Muted saturation at high lightness is a classic formula for soft background fills, placeholder states, and secondary surface colors in light-mode interfaces.

For print, London Hue translates to a CMYK breakdown of 0C 12M 0Y 25K. The low-to-moderate black value (25%) means the color's character in print comes primarily from its magenta ink content (12%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use London Hue

CSS Variable 

:root {
  --brand-primary: #BEA7BE;
  --brand-primary-rgb: 190, 167, 190;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BEA7BE',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 12%
Y: 0%
K: 25%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(190, 167, 190)
rgba(190, 167, 190, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 300° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #BEA7BE?
#BEA7BE is London Hue, a warm light color with RGB values of 190, 167, 190. It has a hue of 300°, 15% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #BEA7BE?
The RGB color code for #BEA7BE is rgb(190, 167, 190). This means it contains 190 red, 167 green, and 190 blue in the RGB color model.
Is London Hue a warm or cool color?
London Hue (#BEA7BE) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BEA7BE in CSS?
You can use #BEA7BE in CSS with: background-color: #BEA7BE; or color: #BEA7BE; or as an RGB value: rgb(190, 167, 190). For print design, use CMYK: 0%, 12%, 0%, 25%.

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