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Milano Red

#BD0F12

Milano Red is a warm medium color with the hex code #BD0F12. This vibrant hue can be represented as RGB 189, 15, 18 in digital design or CMYK 0%, 92%, 90%, 26% for print applications. Find matching Pantone color.

Milano Red color values

HEX
#BD0F12
RGB
189, 15, 18
HSL
359°, 85%, 40%
CMYK
0, 92, 90, 26

Shades & tints

Darker Lighter

About this color

Milano Red sits at 359° on the color wheel with 85% saturation and 40% lightness, placing it in the magenta-red segment of the spectrum. With saturation at 85%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Milano Red is rendered as rgb(189, 15, 18), where the red channel dominates at 189, creating a strongly red-skewed appearance. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Milano Red translates to a CMYK breakdown of 0C 92M 90Y 26K. With a moderate key (26%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Milano Red

CSS Variable 

:root {
  --brand-primary: #BD0F12;
  --brand-primary-rgb: 189, 15, 18;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#BD0F12',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 92%
Y: 90%
K: 26%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(189, 15, 18)
rgba(189, 15, 18, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 359° on the color wheel

Lenovo logo
Lenovo
Airbnb logo
Airbnb
CNN logo
CNN
Coca-Cola logo
Coca-Cola

Frequently asked questions

What color is #BD0F12?
#BD0F12 is Milano Red, a warm medium color with RGB values of 189, 15, 18. It has a hue of 359°, 85% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #BD0F12?
The RGB color code for #BD0F12 is rgb(189, 15, 18). This means it contains 189 red, 15 green, and 18 blue in the RGB color model.
Is Milano Red a warm or cool color?
Milano Red (#BD0F12) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #BD0F12 in CSS?
You can use #BD0F12 in CSS with: background-color: #BD0F12; or color: #BD0F12; or as an RGB value: rgb(189, 15, 18). For print design, use CMYK: 0%, 92%, 90%, 26%.

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