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Tide

#B4B7AE

Tide is a neutral light color with the hex code #B4B7AE. This muted hue can be represented as RGB 180, 183, 174 in digital design or CMYK 2%, 0%, 5%, 28% for print applications. Find matching Pantone color.

Tide color values

HEX
#B4B7AE
RGB
180, 183, 174
HSL
80°, 6%, 70%
CMYK
2, 0, 5, 28

Shades & tints

Darker Lighter

About this color

Tide sits at 80° on the color wheel with 6% saturation and 70% lightness, placing it in the green segment of the spectrum. At near-zero saturation, it reads as a pure gray, with hue playing almost no role in its character. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Tide is rendered as rgb(180, 183, 174), where the green channel leads at 183, with red and blue channels close behind. Muted saturation at high lightness is a classic formula for soft background fills, placeholder states, and secondary surface colors in light-mode interfaces.

For print, Tide translates to a CMYK breakdown of 2C 0M 5Y 28K. With a moderate key (28%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Tide

CSS Variable 

:root {
  --brand-primary: #B4B7AE;
  --brand-primary-rgb: 180, 183, 174;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B4B7AE',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 2%
M: 0%
Y: 5%
K: 28%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(180, 183, 174)
rgba(180, 183, 174, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #B4B7AE?
#B4B7AE is Tide, a neutral light color with RGB values of 180, 183, 174. It has a hue of 80°, 6% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #B4B7AE?
The RGB color code for #B4B7AE is rgb(180, 183, 174). This means it contains 180 red, 183 green, and 174 blue in the RGB color model.
Is Tide a warm or cool color?
Tide (#B4B7AE) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #B4B7AE in CSS?
You can use #B4B7AE in CSS with: background-color: #B4B7AE; or color: #B4B7AE; or as an RGB value: rgb(180, 183, 174). For print design, use CMYK: 2%, 0%, 5%, 28%.

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