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Violet Eggplant

#B4189F

Violet Eggplant is a warm medium color with the hex code #B4189F. This vibrant hue can be represented as RGB 180, 24, 159 in digital design or CMYK 0%, 87%, 12%, 29% for print applications. Find matching Pantone color.

Violet Eggplant color values

HEX
#B4189F
RGB
180, 24, 159
HSL
308°, 76%, 40%
CMYK
0, 87, 12, 29

Shades & tints

Darker Lighter

About this color

Violet Eggplant sits at 308° on the color wheel with 76% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. At 76% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Violet Eggplant is rendered as rgb(180, 24, 159), where the red channel dominates at 180, though the other channels keep the hue balanced. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Violet Eggplant translates to a CMYK breakdown of 0C 87M 12Y 29K. With a moderate key (29%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Violet Eggplant

CSS Variable 

:root {
  --brand-primary: #B4189F;
  --brand-primary-rgb: 180, 24, 159;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B4189F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 87%
Y: 12%
K: 29%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(180, 24, 159)
rgba(180, 24, 159, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 308° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic
Nubank logo
Nubank

Frequently asked questions

What color is #B4189F?
#B4189F is Violet Eggplant, a warm medium color with RGB values of 180, 24, 159. It has a hue of 308°, 76% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B4189F?
The RGB color code for #B4189F is rgb(180, 24, 159). This means it contains 180 red, 24 green, and 159 blue in the RGB color model.
Is Violet Eggplant a warm or cool color?
Violet Eggplant (#B4189F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B4189F in CSS?
You can use #B4189F in CSS with: background-color: #B4189F; or color: #B4189F; or as an RGB value: rgb(180, 24, 159). For print design, use CMYK: 0%, 87%, 12%, 29%.

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