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Purple

#B3198A

Purple is a warm medium color with the hex code #B3198A. This vibrant hue can be represented as RGB 179, 25, 138 in digital design or CMYK 0%, 86%, 23%, 30% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#B3198A
RGB
179, 25, 138
HSL
316°, 75%, 40%
CMYK
0, 86, 23, 30

Shades & Tints

Darker Lighter

About this color

Purple sits at 316° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 75% saturation and 40% lightness, this vibrant medium hue balances visibility with restraint.

In digital design, warm colors like Purple work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Purple in print, the CMYK breakdown of 0%, 86%, 23%, 30% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple

CSS Variable 

:root {
  --brand-primary: #B3198A;
  --brand-primary-rgb: 179, 25, 138;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#B3198A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 86%
Y: 23%
K: 30%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(179, 25, 138)
rgba(179, 25, 138, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 316° on the color wheel

Slack logo
Slack

Frequently Asked Questions

What color is #B3198A?
#B3198A is Purple, a warm medium color with RGB values of 179, 25, 138. It has a hue of 316°, 75% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #B3198A?
The RGB color code for #B3198A is rgb(179, 25, 138). This means it contains 179 red, 25 green, and 138 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#B3198A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #B3198A in CSS?
You can use #B3198A in CSS with: background-color: #B3198A; or color: #B3198A; or as an RGB value: rgb(179, 25, 138). For print design, use CMYK: 0%, 86%, 23%, 30%.

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