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Plum

#AF509F

Plum is a warm medium color with the hex code #AF509F. This moderately saturated hue can be represented as RGB 175, 80, 159 in digital design or CMYK 0%, 54%, 9%, 31% for print applications. Find matching Pantone color.

Plum color values

HEX
#AF509F
RGB
175, 80, 159
HSL
310°, 37%, 50%
CMYK
0, 54, 9, 31

Shades & tints

Darker Lighter

About this color

Plum sits at 310° on the color wheel with 37% saturation and 50% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 37% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Plum is rendered as rgb(175, 80, 159), where the red channel dominates at 175, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Plum translates to a CMYK breakdown of 0C 54M 9Y 31K. With a moderate key (31%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #AF509F;
  --brand-primary-rgb: 175, 80, 159;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AF509F',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 54%
Y: 9%
K: 31%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(175, 80, 159)
rgba(175, 80, 159, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 310° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #AF509F?
#AF509F is Plum, a warm medium color with RGB values of 175, 80, 159. It has a hue of 310°, 37% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #AF509F?
The RGB color code for #AF509F is rgb(175, 80, 159). This means it contains 175 red, 80 green, and 159 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#AF509F) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AF509F in CSS?
You can use #AF509F in CSS with: background-color: #AF509F; or color: #AF509F; or as an RGB value: rgb(175, 80, 159). For print design, use CMYK: 0%, 54%, 9%, 31%.

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