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East Side

#AE96CF

East Side is a cool light color with the hex code #AE96CF. This moderately saturated hue can be represented as RGB 174, 150, 207 in digital design or CMYK 16%, 28%, 0%, 19% for print applications. Find matching Pantone color.

East Side color values

HEX
#AE96CF
RGB
174, 150, 207
HSL
265°, 37%, 70%
CMYK
16, 28, 0, 19

Shades & tints

Darker Lighter

About this color

East Side sits at 265° on the color wheel with 37% saturation and 70% lightness, placing it in the blue-violet segment of the spectrum. The moderate 37% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, East Side is rendered as rgb(174, 150, 207), where the blue channel is highest at 207, anchoring the color in the cool register. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, East Side translates to a CMYK breakdown of 16C 28M 0Y 19K. The low-to-moderate black value (19%) means the color's character in print comes primarily from its magenta ink content (28%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use East Side

CSS Variable 

:root {
  --brand-primary: #AE96CF;
  --brand-primary-rgb: 174, 150, 207;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AE96CF',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 16%
M: 28%
Y: 0%
K: 19%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(174, 150, 207)
rgba(174, 150, 207, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

11 brand s with colors near 265° on the color wheel

Canva logo
Canva
Figma logo
Figma
Patagonia logo
Patagonia
Twitch logo
Twitch

Frequently asked questions

What color is #AE96CF?
#AE96CF is East Side, a cool light color with RGB values of 174, 150, 207. It has a hue of 265°, 37% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #AE96CF?
The RGB color code for #AE96CF is rgb(174, 150, 207). This means it contains 174 red, 150 green, and 207 blue in the RGB color model.
Is East Side a warm or cool color?
East Side (#AE96CF) is a cool color with a hue between 120-300° on the color wheel.
How do I use #AE96CF in CSS?
You can use #AE96CF in CSS with: background-color: #AE96CF; or color: #AE96CF; or as an RGB value: rgb(174, 150, 207). For print design, use CMYK: 16%, 28%, 0%, 19%.

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