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Plum

#AE1E77

Plum is a warm medium color with the hex code #AE1E77. This vibrant hue can be represented as RGB 174, 30, 119 in digital design or CMYK 0%, 83%, 32%, 32% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#AE1E77
RGB
174, 30, 119
HSL
323°, 71%, 40%
CMYK
0, 83, 32, 32

Shades & Tints

Darker Lighter

About this color

Plum sits at 323° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 71% saturation and 40% lightness, this vibrant medium hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 0%, 83%, 32%, 32% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #AE1E77;
  --brand-primary-rgb: 174, 30, 119;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AE1E77',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 83%
Y: 32%
K: 32%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(174, 30, 119)
rgba(174, 30, 119, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 323° on the color wheel

Slack logo
Slack

Frequently Asked Questions

What color is #AE1E77?
#AE1E77 is Plum, a warm medium color with RGB values of 174, 30, 119. It has a hue of 323°, 71% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #AE1E77?
The RGB color code for #AE1E77 is rgb(174, 30, 119). This means it contains 174 red, 30 green, and 119 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#AE1E77) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AE1E77 in CSS?
You can use #AE1E77 in CSS with: background-color: #AE1E77; or color: #AE1E77; or as an RGB value: rgb(174, 30, 119). For print design, use CMYK: 0%, 83%, 32%, 32%.

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