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Plum

#AD1F79

Plum is a warm medium color with the hex code #AD1F79. This vibrant hue can be represented as RGB 173, 31, 121 in digital design or CMYK 0%, 82%, 30%, 32% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#AD1F79
RGB
173, 31, 121
HSL
322°, 70%, 40%
CMYK
0, 82, 30, 32

Shades & Tints

Darker Lighter

About this color

Plum sits at 322° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 70% saturation and 40% lightness, this vibrant medium hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 0%, 82%, 30%, 32% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #AD1F79;
  --brand-primary-rgb: 173, 31, 121;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AD1F79',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 82%
Y: 30%
K: 32%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(173, 31, 121)
rgba(173, 31, 121, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 322° on the color wheel

Slack logo
Slack

Frequently Asked Questions

What color is #AD1F79?
#AD1F79 is Plum, a warm medium color with RGB values of 173, 31, 121. It has a hue of 322°, 70% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #AD1F79?
The RGB color code for #AD1F79 is rgb(173, 31, 121). This means it contains 173 red, 31 green, and 121 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#AD1F79) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AD1F79 in CSS?
You can use #AD1F79 in CSS with: background-color: #AD1F79; or color: #AD1F79; or as an RGB value: rgb(173, 31, 121). For print design, use CMYK: 0%, 82%, 30%, 32%.

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