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Plum

#AA5587

Plum is a warm medium color with the hex code #AA5587. This moderately saturated hue can be represented as RGB 170, 85, 135 in digital design or CMYK 0%, 50%, 21%, 33% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#AA5587
RGB
170, 85, 135
HSL
325°, 33%, 50%
CMYK
0, 50, 21, 33

Shades & Tints

Darker Lighter

About this color

Plum sits at 325° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 33% saturation and 50% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 0%, 50%, 21%, 33% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #AA5587;
  --brand-primary-rgb: 170, 85, 135;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#AA5587',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 50%
Y: 21%
K: 33%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(170, 85, 135)
rgba(170, 85, 135, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 325° on the color wheel

Slack logo
Slack

Frequently Asked Questions

What color is #AA5587?
#AA5587 is Plum, a warm medium color with RGB values of 170, 85, 135. It has a hue of 325°, 33% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #AA5587?
The RGB color code for #AA5587 is rgb(170, 85, 135). This means it contains 170 red, 85 green, and 135 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#AA5587) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #AA5587 in CSS?
You can use #AA5587 in CSS with: background-color: #AA5587; or color: #AA5587; or as an RGB value: rgb(170, 85, 135). For print design, use CMYK: 0%, 50%, 21%, 33%.

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