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Violet Eggplant

#A8249B

Violet Eggplant is a warm medium color with the hex code #A8249B. This vibrant hue can be represented as RGB 168, 36, 155 in digital design or CMYK 0%, 79%, 8%, 34% for print applications. Find matching Pantone color.

Violet Eggplant color values

HEX
#A8249B
RGB
168, 36, 155
HSL
306°, 65%, 40%
CMYK
0, 79, 8, 34

Shades & tints

Darker Lighter

About this color

Violet Eggplant sits at 306° on the color wheel with 65% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. At 65% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Violet Eggplant is rendered as rgb(168, 36, 155), where the red channel dominates at 168, though the other channels keep the hue balanced. The mid-range lightness and strong saturation make this versatile for both foreground and background roles, depending on what it is paired against.

For print, Violet Eggplant translates to a CMYK breakdown of 0C 79M 8Y 34K. With a moderate key (34%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Violet Eggplant

CSS Variable 

:root {
  --brand-primary: #A8249B;
  --brand-primary-rgb: 168, 36, 155;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#A8249B',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 79%
Y: 8%
K: 34%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(168, 36, 155)
rgba(168, 36, 155, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 306° on the color wheel

Dunkin' logo
Dunkin'
Nubank logo
Nubank

Frequently asked questions

What color is #A8249B?
#A8249B is Violet Eggplant, a warm medium color with RGB values of 168, 36, 155. It has a hue of 306°, 65% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #A8249B?
The RGB color code for #A8249B is rgb(168, 36, 155). This means it contains 168 red, 36 green, and 155 blue in the RGB color model.
Is Violet Eggplant a warm or cool color?
Violet Eggplant (#A8249B) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #A8249B in CSS?
You can use #A8249B in CSS with: background-color: #A8249B; or color: #A8249B; or as an RGB value: rgb(168, 36, 155). For print design, use CMYK: 0%, 79%, 8%, 34%.

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