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Vivid Violet

#A755AA

Vivid Violet is a cool medium color with the hex code #A755AA. This moderately saturated hue can be represented as RGB 167, 85, 170 in digital design or CMYK 2%, 50%, 0%, 33% for print applications. Find matching Pantone color.

Vivid Violet color values

HEX
#A755AA
RGB
167, 85, 170
HSL
298°, 33%, 50%
CMYK
2, 50, 0, 33

Shades & tints

Darker Lighter

About this color

Vivid Violet sits at 298° on the color wheel with 33% saturation and 50% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 33% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Vivid Violet is rendered as rgb(167, 85, 170), where the blue channel is highest at 170, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Vivid Violet translates to a CMYK breakdown of 2C 50M 0Y 33K. With a moderate key (33%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Vivid Violet

CSS Variable 

:root {
  --brand-primary: #A755AA;
  --brand-primary-rgb: 167, 85, 170;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#A755AA',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 2%
M: 50%
Y: 0%
K: 33%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(167, 85, 170)
rgba(167, 85, 170, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 298° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #A755AA?
#A755AA is Vivid Violet, a cool medium color with RGB values of 167, 85, 170. It has a hue of 298°, 33% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #A755AA?
The RGB color code for #A755AA is rgb(167, 85, 170). This means it contains 167 red, 85 green, and 170 blue in the RGB color model.
Is Vivid Violet a warm or cool color?
Vivid Violet (#A755AA) is a cool color with a hue between 120-300° on the color wheel.
How do I use #A755AA in CSS?
You can use #A755AA in CSS with: background-color: #A755AA; or color: #A755AA; or as an RGB value: rgb(167, 85, 170). For print design, use CMYK: 2%, 50%, 0%, 33%.

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