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Feijoa

#99D98C

Feijoa is a neutral light color with the hex code #99D98C. This moderately saturated hue can be represented as RGB 153, 217, 140 in digital design or CMYK 29%, 0%, 35%, 15% for print applications. Find matching Pantone color.

Feijoa color values

HEX
#99D98C
RGB
153, 217, 140
HSL
110°, 50%, 70%
CMYK
29, 0, 35, 15

Shades & tints

Darker Lighter

About this color

Feijoa sits at 110° on the color wheel with 50% saturation and 70% lightness, placing it in the green segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. At medium-high lightness, it holds its own on white backgrounds while remaining approachable.

In digital environments, Feijoa is rendered as rgb(153, 217, 140), where the green channel leads at 217, producing a distinctly green-dominant tone. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Feijoa translates to a CMYK breakdown of 29C 0M 35Y 15K. The low-to-moderate black value (15%) means the color's character in print comes primarily from its yellow ink content (35%), with black serving as a supporting shadow tone. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Feijoa

CSS Variable 

:root {
  --brand-primary: #99D98C;
  --brand-primary-rgb: 153, 217, 140;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#99D98C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 29%
M: 0%
Y: 35%
K: 15%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 217, 140)
rgba(153, 217, 140, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

5 brand s with colors near 110° on the color wheel

Pixar logo
Pixar
Heineken logo
Heineken
Rivian logo
Rivian
Wise logo
Wise

Frequently asked questions

What color is #99D98C?
#99D98C is Feijoa, a neutral light color with RGB values of 153, 217, 140. It has a hue of 110°, 50% saturation, and 70% lightness in the HSL color space.
What is the RGB value of #99D98C?
The RGB color code for #99D98C is rgb(153, 217, 140). This means it contains 153 red, 217 green, and 140 blue in the RGB color model.
Is Feijoa a warm or cool color?
Feijoa (#99D98C) is a neutral color, sitting between warm and cool on the color wheel.
How do I use #99D98C in CSS?
You can use #99D98C in CSS with: background-color: #99D98C; or color: #99D98C; or as an RGB value: rgb(153, 217, 140). For print design, use CMYK: 29%, 0%, 35%, 15%.

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