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Buttered Rum

#996600

Buttered Rum is a warm dark color with the hex code #996600. This vibrant hue can be represented as RGB 153, 102, 0 in digital design or CMYK 0%, 33%, 100%, 40% for print applications. Find matching Pantone color.

Buttered Rum color values

HEX
#996600
RGB
153, 102, 0
HSL
40°, 100%, 30%
CMYK
0, 33, 100, 40

Shades & tints

Darker Lighter

About this color

Buttered Rum sits at 40° on the color wheel with 100% saturation and 30% lightness, placing it in the orange-red segment of the spectrum. With saturation at 100%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Buttered Rum is rendered as rgb(153, 102, 0), where the red channel dominates at 153, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Buttered Rum translates to a CMYK breakdown of 0C 33M 100Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Buttered Rum

CSS Variable 

:root {
  --brand-primary: #996600;
  --brand-primary-rgb: 153, 102, 0;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#996600',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 33%
Y: 100%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 102, 0)
rgba(153, 102, 0, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

24 brand s with colors near 40° on the color wheel

Lucid logo
Lucid
Rolex logo
Rolex
Guinness logo
Guinness
Slack logo
Slack

Frequently asked questions

What color is #996600?
#996600 is Buttered Rum, a warm dark color with RGB values of 153, 102, 0. It has a hue of 40°, 100% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #996600?
The RGB color code for #996600 is rgb(153, 102, 0). This means it contains 153 red, 102 green, and 0 blue in the RGB color model.
Is Buttered Rum a warm or cool color?
Buttered Rum (#996600) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #996600 in CSS?
You can use #996600 in CSS with: background-color: #996600; or color: #996600; or as an RGB value: rgb(153, 102, 0). For print design, use CMYK: 0%, 33%, 100%, 40%.

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