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Vivid Violet

#993397

Vivid Violet is a warm medium color with the hex code #993397. This moderately saturated hue can be represented as RGB 153, 51, 151 in digital design or CMYK 0%, 67%, 1%, 40% for print applications. Find matching Pantone color.

Vivid Violet color values

HEX
#993397
RGB
153, 51, 151
HSL
301°, 50%, 40%
CMYK
0, 67, 1, 40

Shades & tints

Darker Lighter

About this color

Vivid Violet sits at 301° on the color wheel with 50% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 50% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Vivid Violet is rendered as rgb(153, 51, 151), where the red channel dominates at 153, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Vivid Violet translates to a CMYK breakdown of 0C 67M 1Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Vivid Violet

CSS Variable 

:root {
  --brand-primary: #993397;
  --brand-primary-rgb: 153, 51, 151;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#993397',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 67%
Y: 1%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 51, 151)
rgba(153, 51, 151, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 301° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #993397?
#993397 is Vivid Violet, a warm medium color with RGB values of 153, 51, 151. It has a hue of 301°, 50% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #993397?
The RGB color code for #993397 is rgb(153, 51, 151). This means it contains 153 red, 51 green, and 151 blue in the RGB color model.
Is Vivid Violet a warm or cool color?
Vivid Violet (#993397) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #993397 in CSS?
You can use #993397 in CSS with: background-color: #993397; or color: #993397; or as an RGB value: rgb(153, 51, 151). For print design, use CMYK: 0%, 67%, 1%, 40%.

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