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Plum

#99338A

Plum is a warm medium color with the hex code #99338A. This moderately saturated hue can be represented as RGB 153, 51, 138 in digital design or CMYK 0%, 67%, 10%, 40% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#99338A
RGB
153, 51, 138
HSL
309°, 50%, 40%
CMYK
0, 67, 10, 40

Shades & Tints

Darker Lighter

About this color

Plum sits at 309° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 50% saturation and 40% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, warm colors like Plum work well for calls-to-action, accent elements, and creating urgency. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 0%, 67%, 10%, 40% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #99338A;
  --brand-primary-rgb: 153, 51, 138;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#99338A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 67%
Y: 10%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 51, 138)
rgba(153, 51, 138, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently Asked Questions

What color is #99338A?
#99338A is Plum, a warm medium color with RGB values of 153, 51, 138. It has a hue of 309°, 50% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #99338A?
The RGB color code for #99338A is rgb(153, 51, 138). This means it contains 153 red, 51 green, and 138 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#99338A) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #99338A in CSS?
You can use #99338A in CSS with: background-color: #99338A; or color: #99338A; or as an RGB value: rgb(153, 51, 138). For print design, use CMYK: 0%, 67%, 10%, 40%.

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