Skip to main content

Purple

#990091

Purple is a warm dark color with the hex code #990091. This vibrant hue can be represented as RGB 153, 0, 145 in digital design or CMYK 0%, 100%, 5%, 40% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#990091
RGB
153, 0, 145
HSL
303°, 100%, 30%
CMYK
0, 100, 5, 40

Shades & Tints

Darker Lighter

About this color

Purple sits at 303° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 100% saturation and 30% lightness, this vibrant dark hue conveys richness and intensity.

In digital design, warm colors like Purple work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Purple in print, the CMYK breakdown of 0%, 100%, 5%, 40% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple

CSS Variable 

:root {
  --brand-primary: #990091;
  --brand-primary-rgb: 153, 0, 145;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#990091',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 100%
Y: 5%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(153, 0, 145)
rgba(153, 0, 145, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 303° on the color wheel

Nubank logo
Nubank

Frequently Asked Questions

What color is #990091?
#990091 is Purple, a warm dark color with RGB values of 153, 0, 145. It has a hue of 303°, 100% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #990091?
The RGB color code for #990091 is rgb(153, 0, 145). This means it contains 153 red, 0 green, and 145 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#990091) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #990091 in CSS?
You can use #990091 in CSS with: background-color: #990091; or color: #990091; or as an RGB value: rgb(153, 0, 145). For print design, use CMYK: 0%, 100%, 5%, 40%.

Color Tools