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Purple

#98016D

Purple is a warm dark color with the hex code #98016D. This vibrant hue can be represented as RGB 152, 1, 109 in digital design or CMYK 0%, 99%, 28%, 40% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#98016D
RGB
152, 1, 109
HSL
317°, 99%, 30%
CMYK
0, 99, 28, 40

Shades & Tints

Darker Lighter

About this color

Purple sits at 317° on the color wheel, placing it in the warm color family, often associated with energy and warmth. With 99% saturation and 30% lightness, this vibrant dark hue conveys richness and intensity.

In digital design, warm colors like Purple work well for calls-to-action, accent elements, and creating urgency. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Purple in print, the CMYK breakdown of 0%, 99%, 28%, 40% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple

CSS Variable 

:root {
  --brand-primary: #98016D;
  --brand-primary-rgb: 152, 1, 109;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#98016D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 99%
Y: 28%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(152, 1, 109)
rgba(152, 1, 109, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 317° on the color wheel

Slack logo
Slack

Frequently Asked Questions

What color is #98016D?
#98016D is Purple, a warm dark color with RGB values of 152, 1, 109. It has a hue of 317°, 99% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #98016D?
The RGB color code for #98016D is rgb(152, 1, 109). This means it contains 152 red, 1 green, and 109 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#98016D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #98016D in CSS?
You can use #98016D in CSS with: background-color: #98016D; or color: #98016D; or as an RGB value: rgb(152, 1, 109). For print design, use CMYK: 0%, 99%, 28%, 40%.

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