Fresh Eggplant

Q: How do I use #98016D in CSS?

You can use #98016D in CSS with: background-color: #98016D; or color: #98016D; or as an RGB value: rgb(152, 1, 109). For print design, use CMYK: 0%, 99%, 28%, 40%.

#98016D

Fresh Eggplant is a warm dark color with the hex code #98016D. This vibrant hue can be represented as RGB 152, 1, 109 in digital design or CMYK 0%, 99%, 28%, 40% for print applications. Find matching Pantone color.

Fresh Eggplant color values

HEX: #98016D
RGB: 152, 1, 109
HSL: 317°, 99%, 30%
CMYK: 0, 99, 28, 40

Shades & tints

Darker Lighter

About this color

Fresh Eggplant sits at 317° on the color wheel with 99% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 99%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Fresh Eggplant is rendered as rgb(152, 1, 109), where the red channel dominates at 152, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Fresh Eggplant translates to a CMYK breakdown of 0C 99M 28Y 40K. With a moderate key (40%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Fresh Eggplant

CSS Variable

:root {
  --brand-primary: #98016D;
  --brand-primary-rgb: 152, 1, 109;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config

colors: {
  brand: '#98016D',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK)

C: 0%
M: 99%
Y: 28%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens

rgb(152, 1, 109)
rgba(152, 1, 109, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

5 brand s with colors near 317° on the color wheel

Frequently asked questions

What color is #98016D?

#98016D is Fresh Eggplant, a warm dark color with RGB values of 152, 1, 109. It has a hue of 317°, 99% saturation, and 30% lightness in the HSL color space.

What is the RGB value of #98016D?

The RGB color code for #98016D is rgb(152, 1, 109). This means it contains 152 red, 1 green, and 109 blue in the RGB color model.

Is Fresh Eggplant a warm or cool color?

Fresh Eggplant (#98016D) is a warm color with a hue between 0-60° or 300-360° on the color wheel.

How do I use #98016D in CSS?

You can use #98016D in CSS with: background-color: #98016D; or color: #98016D; or as an RGB value: rgb(152, 1, 109). For print design, use CMYK: 0%, 99%, 28%, 40%.