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Purple

#97329A

Purple is a cool medium color with the hex code #97329A. This moderately saturated hue can be represented as RGB 151, 50, 154 in digital design or CMYK 2%, 68%, 0%, 40% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#97329A
RGB
151, 50, 154
HSL
298°, 51%, 40%
CMYK
2, 68, 0, 40

Shades & Tints

Darker Lighter

About this color

Purple sits at 298° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 51% saturation and 40% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, cool colors like Purple work well for backgrounds, navigation, and establishing trust. Medium-toned colors offer versatility across both light and dark design themes.

When using Purple in print, the CMYK breakdown of 2%, 68%, 0%, 40% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple

CSS Variable 

:root {
  --brand-primary: #97329A;
  --brand-primary-rgb: 151, 50, 154;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#97329A',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 2%
M: 68%
Y: 0%
K: 40%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(151, 50, 154)
rgba(151, 50, 154, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

1 brand with colors near 298° on the color wheel

Nubank logo
Nubank

Frequently Asked Questions

What color is #97329A?
#97329A is Purple, a cool medium color with RGB values of 151, 50, 154. It has a hue of 298°, 51% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #97329A?
The RGB color code for #97329A is rgb(151, 50, 154). This means it contains 151 red, 50 green, and 154 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#97329A) is a cool color with a hue between 120-300° on the color wheel.
How do I use #97329A in CSS?
You can use #97329A in CSS with: background-color: #97329A; or color: #97329A; or as an RGB value: rgb(151, 50, 154). For print design, use CMYK: 2%, 68%, 0%, 40%.

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