Skip to main content

Violet Eggplant

#97309C

Violet Eggplant is a cool medium color with the hex code #97309C. This moderately saturated hue can be represented as RGB 151, 48, 156 in digital design or CMYK 3%, 69%, 0%, 39% for print applications. Find matching Pantone color.

Violet Eggplant color values

HEX
#97309C
RGB
151, 48, 156
HSL
297°, 53%, 40%
CMYK
3, 69, 0, 39

Shades & tints

Darker Lighter

About this color

Violet Eggplant sits at 297° on the color wheel with 53% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 53% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Violet Eggplant is rendered as rgb(151, 48, 156), where the blue channel is highest at 156, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Violet Eggplant translates to a CMYK breakdown of 3C 69M 0Y 39K. With a moderate key (39%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Violet Eggplant

CSS Variable 

:root {
  --brand-primary: #97309C;
  --brand-primary-rgb: 151, 48, 156;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#97309C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 3%
M: 69%
Y: 0%
K: 39%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(151, 48, 156)
rgba(151, 48, 156, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 297° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer

Frequently asked questions

What color is #97309C?
#97309C is Violet Eggplant, a cool medium color with RGB values of 151, 48, 156. It has a hue of 297°, 53% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #97309C?
The RGB color code for #97309C is rgb(151, 48, 156). This means it contains 151 red, 48 green, and 156 blue in the RGB color model.
Is Violet Eggplant a warm or cool color?
Violet Eggplant (#97309C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #97309C in CSS?
You can use #97309C in CSS with: background-color: #97309C; or color: #97309C; or as an RGB value: rgb(151, 48, 156). For print design, use CMYK: 3%, 69%, 0%, 39%.

Color tools