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Flirt

#970279

Flirt is a warm dark color with the hex code #970279. This vibrant hue can be represented as RGB 151, 2, 121 in digital design or CMYK 0%, 99%, 20%, 41% for print applications. Find matching Pantone color.

Flirt color values

HEX
#970279
RGB
151, 2, 121
HSL
312°, 97%, 30%
CMYK
0, 99, 20, 41

Shades & tints

Darker Lighter

About this color

Flirt sits at 312° on the color wheel with 97% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. With saturation at 97%, this is a high-chroma color: the kind that anchors palettes and demands considered placement. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Flirt is rendered as rgb(151, 2, 121), where the red channel dominates at 151, giving the color a clear red cast. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Flirt translates to a CMYK breakdown of 0C 99M 20Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Flirt

CSS Variable 

:root {
  --brand-primary: #970279;
  --brand-primary-rgb: 151, 2, 121;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#970279',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 99%
Y: 20%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(151, 2, 121)
rgba(151, 2, 121, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 312° on the color wheel

Dunkin' logo
Dunkin'
Elastic logo
Elastic

Frequently asked questions

What color is #970279?
#970279 is Flirt, a warm dark color with RGB values of 151, 2, 121. It has a hue of 312°, 97% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #970279?
The RGB color code for #970279 is rgb(151, 2, 121). This means it contains 151 red, 2 green, and 121 blue in the RGB color model.
Is Flirt a warm or cool color?
Flirt (#970279) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #970279 in CSS?
You can use #970279 in CSS with: background-color: #970279; or color: #970279; or as an RGB value: rgb(151, 2, 121). For print design, use CMYK: 0%, 99%, 20%, 41%.

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