Skip to main content

Vivid Violet

#963694

Vivid Violet is a warm medium color with the hex code #963694. This moderately saturated hue can be represented as RGB 150, 54, 148 in digital design or CMYK 0%, 64%, 1%, 41% for print applications. Find matching Pantone color.

Vivid Violet color values

HEX
#963694
RGB
150, 54, 148
HSL
301°, 47%, 40%
CMYK
0, 64, 1, 41

Shades & tints

Darker Lighter

About this color

Vivid Violet sits at 301° on the color wheel with 47% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 47% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Vivid Violet is rendered as rgb(150, 54, 148), where the red channel dominates at 150, though the other channels keep the hue balanced. This warm mid-tone carries enough energy to serve as an accent without the intensity of a highly saturated warm color.

For print, Vivid Violet translates to a CMYK breakdown of 0C 64M 1Y 41K. With a moderate key (41%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Vivid Violet

CSS Variable 

:root {
  --brand-primary: #963694;
  --brand-primary-rgb: 150, 54, 148;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#963694',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 64%
Y: 1%
K: 41%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(150, 54, 148)
rgba(150, 54, 148, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 301° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #963694?
#963694 is Vivid Violet, a warm medium color with RGB values of 150, 54, 148. It has a hue of 301°, 47% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #963694?
The RGB color code for #963694 is rgb(150, 54, 148). This means it contains 150 red, 54 green, and 148 blue in the RGB color model.
Is Vivid Violet a warm or cool color?
Vivid Violet (#963694) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #963694 in CSS?
You can use #963694 in CSS with: background-color: #963694; or color: #963694; or as an RGB value: rgb(150, 54, 148). For print design, use CMYK: 0%, 64%, 1%, 41%.

Color tools