Skip to main content

Rum

#906F8E

Rum is a warm medium color with the hex code #906F8E. This muted hue can be represented as RGB 144, 111, 142 in digital design or CMYK 0%, 23%, 1%, 44% for print applications. Find matching Pantone color.

Rum color values

HEX
#906F8E
RGB
144, 111, 142
HSL
304°, 13%, 50%
CMYK
0, 23, 1, 44

Shades & tints

Darker Lighter

About this color

Rum sits at 304° on the color wheel with 13% saturation and 50% lightness, placing it in the violet-magenta segment of the spectrum. Its restrained 13% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(144, 111, 142), where the red channel dominates at 144, though the other channels keep the hue balanced. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 0C 23M 1Y 44K. With a moderate key (44%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Rum

CSS Variable 

:root {
  --brand-primary: #906F8E;
  --brand-primary-rgb: 144, 111, 142;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#906F8E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 23%
Y: 1%
K: 44%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(144, 111, 142)
rgba(144, 111, 142, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #906F8E?
#906F8E is Rum, a warm medium color with RGB values of 144, 111, 142. It has a hue of 304°, 13% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #906F8E?
The RGB color code for #906F8E is rgb(144, 111, 142). This means it contains 144 red, 111 green, and 142 blue in the RGB color model.
Is Rum a warm or cool color?
Rum (#906F8E) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #906F8E in CSS?
You can use #906F8E in CSS with: background-color: #906F8E; or color: #906F8E; or as an RGB value: rgb(144, 111, 142). For print design, use CMYK: 0%, 23%, 1%, 44%.

Color tools