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Americano

#8B7B74

Americano is a warm medium color with the hex code #8B7B74. This muted hue can be represented as RGB 139, 123, 116 in digital design or CMYK 0%, 12%, 17%, 45% for print applications. Find matching Pantone color.

Americano color values

HEX
#8B7B74
RGB
139, 123, 116
HSL
18°, 9%, 50%
CMYK
0, 12, 17, 45

Shades & tints

Darker Lighter

About this color

Americano sits at 18° on the color wheel with 9% saturation and 50% lightness, placing it in the red segment of the spectrum. At near-zero saturation, it reads as a pure gray, with hue playing almost no role in its character. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Americano is rendered as rgb(139, 123, 116), where the red channel dominates at 139, though the other channels keep the hue balanced. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Americano translates to a CMYK breakdown of 0C 12M 17Y 45K. With a moderate key (45%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Americano

CSS Variable 

:root {
  --brand-primary: #8B7B74;
  --brand-primary-rgb: 139, 123, 116;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#8B7B74',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 12%
Y: 17%
K: 45%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(139, 123, 116)
rgba(139, 123, 116, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #8B7B74?
#8B7B74 is Americano, a warm medium color with RGB values of 139, 123, 116. It has a hue of 18°, 9% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #8B7B74?
The RGB color code for #8B7B74 is rgb(139, 123, 116). This means it contains 139 red, 123 green, and 116 blue in the RGB color model.
Is Americano a warm or cool color?
Americano (#8B7B74) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #8B7B74 in CSS?
You can use #8B7B74 in CSS with: background-color: #8B7B74; or color: #8B7B74; or as an RGB value: rgb(139, 123, 116). For print design, use CMYK: 0%, 12%, 17%, 45%.

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