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Plum

#89408C

Plum is a cool medium color with the hex code #89408C. This moderately saturated hue can be represented as RGB 137, 64, 140 in digital design or CMYK 2%, 54%, 0%, 45% for print applications. Find matching Pantone color.

Plum color values

HEX
#89408C
RGB
137, 64, 140
HSL
298°, 37%, 40%
CMYK
2, 54, 0, 45

Shades & tints

Darker Lighter

About this color

Plum sits at 298° on the color wheel with 37% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 37% saturation gives it enough color presence to register clearly without competing for dominance in a composition. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Plum is rendered as rgb(137, 64, 140), where the blue channel is highest at 140, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Plum translates to a CMYK breakdown of 2C 54M 0Y 45K. With a moderate key (45%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #89408C;
  --brand-primary-rgb: 137, 64, 140;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#89408C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 2%
M: 54%
Y: 0%
K: 45%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(137, 64, 140)
rgba(137, 64, 140, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 298° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram

Frequently asked questions

What color is #89408C?
#89408C is Plum, a cool medium color with RGB values of 137, 64, 140. It has a hue of 298°, 37% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #89408C?
The RGB color code for #89408C is rgb(137, 64, 140). This means it contains 137 red, 64 green, and 140 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#89408C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #89408C in CSS?
You can use #89408C in CSS with: background-color: #89408C; or color: #89408C; or as an RGB value: rgb(137, 64, 140). For print design, use CMYK: 2%, 54%, 0%, 45%.

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