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Rum

#846E91

Rum is a cool medium color with the hex code #846E91. This muted hue can be represented as RGB 132, 110, 145 in digital design or CMYK 9%, 24%, 0%, 43% for print applications. Find matching Pantone color.

Rum color values

HEX
#846E91
RGB
132, 110, 145
HSL
278°, 14%, 50%
CMYK
9, 24, 0, 43

Shades & tints

Darker Lighter

About this color

Rum sits at 278° on the color wheel with 14% saturation and 50% lightness, placing it in the blue-violet segment of the spectrum. Its restrained 14% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(132, 110, 145), where the blue channel is highest at 145, though it sits close to the other channels. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 9C 24M 0Y 43K. With a moderate key (43%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Rum

CSS Variable 

:root {
  --brand-primary: #846E91;
  --brand-primary-rgb: 132, 110, 145;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#846E91',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 9%
M: 24%
Y: 0%
K: 43%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(132, 110, 145)
rgba(132, 110, 145, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #846E91?
#846E91 is Rum, a cool medium color with RGB values of 132, 110, 145. It has a hue of 278°, 14% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #846E91?
The RGB color code for #846E91 is rgb(132, 110, 145). This means it contains 132 red, 110 green, and 145 blue in the RGB color model.
Is Rum a warm or cool color?
Rum (#846E91) is a cool color with a hue between 120-300° on the color wheel.
How do I use #846E91 in CSS?
You can use #846E91 in CSS with: background-color: #846E91; or color: #846E91; or as an RGB value: rgb(132, 110, 145). For print design, use CMYK: 9%, 24%, 0%, 43%.

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