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Plum

#841577

Plum is a warm dark color with the hex code #841577. This vibrant hue can be represented as RGB 132, 21, 119 in digital design or CMYK 0%, 84%, 10%, 48% for print applications. Find matching Pantone color.

Plum color values

HEX
#841577
RGB
132, 21, 119
HSL
307°, 73%, 30%
CMYK
0, 84, 10, 48

Shades & tints

Darker Lighter

About this color

Plum sits at 307° on the color wheel with 73% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. At 73% saturation, the hue is fully legible and confident — richly chromatic without tipping into high-contrast territory. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Plum is rendered as rgb(132, 21, 119), where the red channel dominates at 132, though the other channels keep the hue balanced. High saturation combined with low lightness creates deep, jewel-toned results — useful for premium UI elements, hover states, and focused interaction areas.

For print, Plum translates to a CMYK breakdown of 0C 84M 10Y 48K. With a moderate key (48%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #841577;
  --brand-primary-rgb: 132, 21, 119;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#841577',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 84%
Y: 10%
K: 48%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(132, 21, 119)
rgba(132, 21, 119, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 307° on the color wheel

Dunkin' logo
Dunkin'
Nubank logo
Nubank

Frequently asked questions

What color is #841577?
#841577 is Plum, a warm dark color with RGB values of 132, 21, 119. It has a hue of 307°, 73% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #841577?
The RGB color code for #841577 is rgb(132, 21, 119). This means it contains 132 red, 21 green, and 119 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#841577) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #841577 in CSS?
You can use #841577 in CSS with: background-color: #841577; or color: #841577; or as an RGB value: rgb(132, 21, 119). For print design, use CMYK: 0%, 84%, 10%, 48%.

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