Skip to main content

Plum

#824488

Plum is a cool medium color with the hex code #824488. This moderately saturated hue can be represented as RGB 130, 68, 136 in digital design or CMYK 4%, 50%, 0%, 47% for print applications. Find matching Pantone color.

Plum Color Values

HEX
#824488
RGB
130, 68, 136
HSL
295°, 33%, 40%
CMYK
4, 50, 0, 47

Shades & Tints

Darker Lighter

About this color

Plum sits at 295° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 33% saturation and 40% lightness, this moderately saturated medium hue balances visibility with restraint.

In digital design, cool colors like Plum work well for backgrounds, navigation, and establishing trust. Medium-toned colors offer versatility across both light and dark design themes.

When using Plum in print, the CMYK breakdown of 4%, 50%, 0%, 47% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Plum

CSS Variable 

:root {
  --brand-primary: #824488;
  --brand-primary-rgb: 130, 68, 136;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#824488',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 4%
M: 50%
Y: 0%
K: 47%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(130, 68, 136)
rgba(130, 68, 136, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

2 brand s with colors near 295° on the color wheel

Nubank logo
Nubank
Deezer logo
Deezer

Frequently Asked Questions

What color is #824488?
#824488 is Plum, a cool medium color with RGB values of 130, 68, 136. It has a hue of 295°, 33% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #824488?
The RGB color code for #824488 is rgb(130, 68, 136). This means it contains 130 red, 68 green, and 136 blue in the RGB color model.
Is Plum a warm or cool color?
Plum (#824488) is a cool color with a hue between 120-300° on the color wheel.
How do I use #824488 in CSS?
You can use #824488 in CSS with: background-color: #824488; or color: #824488; or as an RGB value: rgb(130, 68, 136). For print design, use CMYK: 4%, 50%, 0%, 47%.

Color Tools