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Purple

#791B7E

Purple is a cool dark color with the hex code #791B7E. This vibrant hue can be represented as RGB 121, 27, 126 in digital design or CMYK 4%, 79%, 0%, 51% for print applications. Find matching Pantone color.

Purple Color Values

HEX
#791B7E
RGB
121, 27, 126
HSL
297°, 65%, 30%
CMYK
4, 79, 0, 51

Shades & Tints

Darker Lighter

About this color

Purple sits at 297° on the color wheel, placing it in the cool color family, typically conveying calm and professionalism. With 65% saturation and 30% lightness, this vibrant dark hue conveys richness and intensity.

In digital design, cool colors like Purple work well for backgrounds, navigation, and establishing trust. Dark colors provide excellent contrast for text overlays and premium brand aesthetics.

When using Purple in print, the CMYK breakdown of 4%, 79%, 0%, 51% ensures accurate color reproduction. This balanced CMYK profile should reproduce consistently across different printing methods.

Color Harmonies

Complementary

Analogous

Triadic

Split-Complementary

How to use Purple

CSS Variable 

:root {
  --brand-primary: #791B7E;
  --brand-primary-rgb: 121, 27, 126;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#791B7E',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 4%
M: 79%
Y: 0%
K: 51%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(121, 27, 126)
rgba(121, 27, 126, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands Using the Same Hue

2 brand s with colors near 297° on the color wheel

Nubank logo
Nubank
Deezer logo
Deezer

Frequently Asked Questions

What color is #791B7E?
#791B7E is Purple, a cool dark color with RGB values of 121, 27, 126. It has a hue of 297°, 65% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #791B7E?
The RGB color code for #791B7E is rgb(121, 27, 126). This means it contains 121 red, 27 green, and 126 blue in the RGB color model.
Is Purple a warm or cool color?
Purple (#791B7E) is a cool color with a hue between 120-300° on the color wheel.
How do I use #791B7E in CSS?
You can use #791B7E in CSS with: background-color: #791B7E; or color: #791B7E; or as an RGB value: rgb(121, 27, 126). For print design, use CMYK: 4%, 79%, 0%, 51%.

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