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Rum

#765674

Rum is a warm medium color with the hex code #765674. This muted hue can be represented as RGB 118, 86, 116 in digital design or CMYK 0%, 27%, 2%, 54% for print applications. Find matching Pantone color.

Rum color values

HEX
#765674
RGB
118, 86, 116
HSL
304°, 16%, 40%
CMYK
0, 27, 2, 54

Shades & tints

Darker Lighter

About this color

Rum sits at 304° on the color wheel with 16% saturation and 40% lightness, placing it in the violet-magenta segment of the spectrum. Its restrained 16% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Rum is rendered as rgb(118, 86, 116), where the red channel dominates at 118, though the other channels keep the hue balanced. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Rum translates to a CMYK breakdown of 0C 27M 2Y 54K. A substantial black component (54%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Rum

CSS Variable 

:root {
  --brand-primary: #765674;
  --brand-primary-rgb: 118, 86, 116;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#765674',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 27%
Y: 2%
K: 54%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(118, 86, 116)
rgba(118, 86, 116, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

2 brand s with colors near 304° on the color wheel

Nubank logo
Nubank
Dunkin' logo
Dunkin'

Frequently asked questions

What color is #765674?
#765674 is Rum, a warm medium color with RGB values of 118, 86, 116. It has a hue of 304°, 16% saturation, and 40% lightness in the HSL color space.
What is the RGB value of #765674?
The RGB color code for #765674 is rgb(118, 86, 116). This means it contains 118 red, 86 green, and 116 blue in the RGB color model.
Is Rum a warm or cool color?
Rum (#765674) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #765674 in CSS?
You can use #765674 in CSS with: background-color: #765674; or color: #765674; or as an RGB value: rgb(118, 86, 116). For print design, use CMYK: 0%, 27%, 2%, 54%.

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