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Vivid Violet

#742079

Vivid Violet is a cool dark color with the hex code #742079. This moderately saturated hue can be represented as RGB 116, 32, 121 in digital design or CMYK 4%, 74%, 0%, 53% for print applications. Find matching Pantone color.

Vivid Violet color values

HEX
#742079
RGB
116, 32, 121
HSL
297°, 58%, 30%
CMYK
4, 74, 0, 53

Shades & tints

Darker Lighter

About this color

Vivid Violet sits at 297° on the color wheel with 58% saturation and 30% lightness, placing it in the violet-magenta segment of the spectrum. The moderate 58% saturation gives it enough color presence to register clearly without competing for dominance in a composition. The lower lightness gives it weight and depth, lending gravity to any palette it enters.

In digital environments, Vivid Violet is rendered as rgb(116, 32, 121), where the blue channel is highest at 121, though it sits close to the other channels. This cool mid-tone is a reliable choice for UI chrome, informational states, and contexts that call for a calm, readable presence.

For print, Vivid Violet translates to a CMYK breakdown of 4C 74M 0Y 53K. A substantial black component (53%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Vivid Violet

CSS Variable 

:root {
  --brand-primary: #742079;
  --brand-primary-rgb: 116, 32, 121;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#742079',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 4%
M: 74%
Y: 0%
K: 53%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(116, 32, 121)
rgba(116, 32, 121, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using similar hue

3 brand s with colors near 297° on the color wheel

Nubank logo
Nubank
Instagram logo
Instagram
Deezer logo
Deezer

Frequently asked questions

What color is #742079?
#742079 is Vivid Violet, a cool dark color with RGB values of 116, 32, 121. It has a hue of 297°, 58% saturation, and 30% lightness in the HSL color space.
What is the RGB value of #742079?
The RGB color code for #742079 is rgb(116, 32, 121). This means it contains 116 red, 32 green, and 121 blue in the RGB color model.
Is Vivid Violet a warm or cool color?
Vivid Violet (#742079) is a cool color with a hue between 120-300° on the color wheel.
How do I use #742079 in CSS?
You can use #742079 in CSS with: background-color: #742079; or color: #742079; or as an RGB value: rgb(116, 32, 121). For print design, use CMYK: 4%, 74%, 0%, 53%.

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