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Waterloo

#73748C

Waterloo is a cool medium color with the hex code #73748C. This muted hue can be represented as RGB 115, 116, 140 in digital design or CMYK 18%, 17%, 0%, 45% for print applications. Find matching Pantone color.

Waterloo color values

HEX
#73748C
RGB
115, 116, 140
HSL
238°, 10%, 50%
CMYK
18, 17, 0, 45

Shades & tints

Darker Lighter

About this color

Waterloo sits at 238° on the color wheel with 10% saturation and 50% lightness, placing it in the blue segment of the spectrum. Its restrained 10% saturation keeps the hue subtle — present but not assertive, making it easy to layer over or under more expressive colors. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Waterloo is rendered as rgb(115, 116, 140), where the blue channel is highest at 140, though it sits close to the other channels. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Waterloo translates to a CMYK breakdown of 18C 17M 0Y 45K. With a moderate key (45%), this color uses black to deepen the chromatic channels rather than replace them, a profile that typically holds up well in both offset and digital print. No brands in the brandkit.pro library currently specify this exact hex as a named brand color.

Color harmonies

Complementary

Split-Complementary

How to use Waterloo

CSS Variable 

:root {
  --brand-primary: #73748C;
  --brand-primary-rgb: 115, 116, 140;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#73748C',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 18%
M: 17%
Y: 0%
K: 45%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(115, 116, 140)
rgba(115, 116, 140, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Frequently asked questions

What color is #73748C?
#73748C is Waterloo, a cool medium color with RGB values of 115, 116, 140. It has a hue of 238°, 10% saturation, and 50% lightness in the HSL color space.
What is the RGB value of #73748C?
The RGB color code for #73748C is rgb(115, 116, 140). This means it contains 115 red, 116 green, and 140 blue in the RGB color model.
Is Waterloo a warm or cool color?
Waterloo (#73748C) is a cool color with a hue between 120-300° on the color wheel.
How do I use #73748C in CSS?
You can use #73748C in CSS with: background-color: #73748C; or color: #73748C; or as an RGB value: rgb(115, 116, 140). For print design, use CMYK: 18%, 17%, 0%, 45%.

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