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Dove Gray

#737373 aka “Microsoft Grey” by Microsoft

Dove Gray is a warm medium color with the hex code #737373. Also known as "Microsoft Grey" by Microsoft . This muted hue can be represented as RGB 115, 115, 115 in digital design or CMYK 0%, 0%, 0%, 55% for print applications. Find matching Pantone color. Currently, 1 brand uses this color in their visual identity, making it a proven choice for professional branding and web design.

Dove Gray color values

HEX
#737373
RGB
115, 115, 115
HSL
0°, 0%, 45%
CMYK
0, 0, 0, 55

Shades & tints

Darker Lighter

About this color

Dove Gray sits at 0° on the color wheel with 0% saturation and 45% lightness, placing it in the red segment of the spectrum. At near-zero saturation, it reads as a pure gray, with hue playing almost no role in its character. Its mid-range lightness positions it as a mid-tone: neither a background color nor a deep accent, but something in between.

In digital environments, Dove Gray is rendered as rgb(115, 115, 115), where the red channel dominates at 115, though the other channels keep the hue balanced. This muted, medium-toned character adapts well to supporting roles: borders, disabled states, secondary text, and structural UI elements.

For print, Dove Gray translates to a CMYK breakdown of 0C 0M 0Y 55K. A substantial black component (55%) anchors this color in print. The remaining ink channels supplement rather than drive the hue, which keeps the result stable across different paper stocks. In brand applications, this exact value is specified as Microsoft Grey.

Color harmonies

Complementary

Split-Complementary

How to use Dove Gray

CSS Variable 

:root {
  --brand-primary: #737373;
  --brand-primary-rgb: 115, 115, 115;
}

Define as a CSS custom property for consistent theming across your site.

Tailwind Config 

colors: {
  brand: '#737373',
}

Add to your Tailwind config to use classes like bg-brand.

Print Design (CMYK) 

C: 0%
M: 0%
Y: 0%
K: 55%

Use these CMYK values in Adobe Illustrator, InDesign, or print specifications.

RGB for Screens 

rgb(115, 115, 115)
rgba(115, 115, 115, 0.8)

Use RGB notation for compatibility or add alpha channel for transparency.

Brands using Dove Gray

1 brand uses this color in their identity

Microsoft

Technology • In-house Microsoft

Frequently asked questions

What color is #737373?
#737373 is Dove Gray, a warm medium color with RGB values of 115, 115, 115. It has a hue of 0°, 0% saturation, and 45% lightness in the HSL color space.
What is the RGB value of #737373?
The RGB color code for #737373 is rgb(115, 115, 115). This means it contains 115 red, 115 green, and 115 blue in the RGB color model.
Is Dove Gray a warm or cool color?
Dove Gray (#737373) is a warm color with a hue between 0-60° or 300-360° on the color wheel.
How do I use #737373 in CSS?
You can use #737373 in CSS with: background-color: #737373; or color: #737373; or as an RGB value: rgb(115, 115, 115). For print design, use CMYK: 0%, 0%, 0%, 55%.

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